World Service Cargo


WORLD SERVICE CARGO PARTICIPATES AT THE 9TH ANNUAL PRACTICE FIRM TRADE FAIR HELD IN QUEBEC CITY (OCTOBER 3 & 4, 2006)
World Service Cargo has had their first opportunity to attend the annual Practice Firm Trade Fair held in Quebec City this year. The trade fair was organized by the Canadian Practice Firm Network (CPFN), and is held each year in a different Canadian location. (Next year, Toronto will be the host city for the 10th Annual Trade Fair).
	The annual Practice Firm Trade Fair is the venue where Canadian Practice firms get to physically showcase their products and services. As in any type of marketing endeavor, the goal is to “buy” and “sell” from each other and to develop business relationships for future “sales. To add realism to the event, CPFN gave 50,000 virtual dollars to each PF Practice Firm to divide among their staff. Everyone was involved in organizing and preparing for the Trade Fair, with our staff and two supervisors attending. Our generous sponsor, Barbara Elias of Exquisite Dreams, was kind enough to loan us dozens of her one-of-a-kind semi precious jewelry pieces to showcase and “sell” at the Fair.
The staff worked hard at deciding on and developing the marketing materials, the product display, booth decoration and the system for keeping track of sales. The end result was a sophisticated and inviting booth that generated sales that exceeded our expectations.